Gillette is making a huge statement with their thought-provoking new ad. The 1:48 long video directly addressing topics such as sexism, patriarchal behaviors, and sexual harassment was all it took to spark an internet-wide discussion.
In the wake of the #MeToo movement meant to expose dangerous behaviors and give women a place where they feel safe sharing their stories, Gillette is contributing their own take with their “We Believe: The Best Men Can Be” ad.